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Larisa Yushina
Meta’s new feature: Messenger Events API
It helps businesses observe the lower funnel activities, develop a deeper understanding of user behavior, and maintain a list of niches for optimized ad targeting.
Use Messenger Events API to:
  • get detailed analytics of Messenger in thread activities,
  • measure CTS ads efficiency by tracking/reporting Messenger in-thread conversions,
  • create retargeting ad campaigns based on user data of those who completed the conversion.